Digital Marketing & Web Performance Manager (m/f/d)
Fulltime | Remote possible
You will become part of our FRS marketing team and actively shape the digital presence of the FRS Group and its entities. This includes, among others, the ferry services of FRS Helgoline, FRS Syltfähre, and FRS Elbfähre. Together with us, you will further develop our websites and digital platforms, ensuring that decisions are based on reliable data and that all measures deliver measurable success.
We offer
A responsible and diverse role
Freedom and opportunities to shape your work within the dynamically growing FRS Group
30 days of vacation
A modern workplace in an international environment
A variety of additional benefits (e.g., free trips on our ferries, bike leasing, team events, etc.)
Your responsibilities
Websites & Platforms
You further develop our websites and optimize them in terms of performance, user experience, and SEO
You ensure quality, standards, and web governance across the FRS Group
You make our digital activities measurable and manage them based on data
SEO & Digital Visibility
You further develop and implement the group-wide SEO strategy
You analyze performance, derive optimizations, and use relevant tools (e.g., SISTRIX)
You evaluate new developments such as AI-based search and apply them strategically
Analytics & Tracking
You are responsible for web tracking (Google Analytics, Google Tag Manager) and further develop tracking setups
You analyze data, create reports, and derive concrete actions
Collaboration & Systems
You work closely with internal teams and international subsidiaries and ensure group-wide standards
You manage central tools and ensure compliance with data protection and cookie regulations
Your profil
Several years of experience in a digital environment with a focus on websites, SEO, and analytics
Strong knowledge of CMS (ideally TYPO3), Google Analytics, Google Tag Manager, and SEO tools such as SISTRIX
Solid understanding of technical SEO, web architectures, and basic programming skills (HTML, CSS, JavaScript)
Strong analytical mindset and the ability to translate data into concrete actions
Structured, self-reliant, and solution-oriented working style, with an interest in new developments, especially AI-based search
Very good German and English skills; international experience is a plus but not required
