Digital Marketing & Web Performance Manager (m/f/d) – SEO | Analytics | Web-Entwicklung
Fulltime | Remote possible
You will become part of our FRS marketing team and actively shape the digital presence of the FRS Group and its entities. This includes, among others, the ferry services of FRS Helgoline, FRS Syltfähre, and FRS Elbfähre. Together with us, you will further develop our websites and digital platforms, ensuring that decisions are based on reliable data and that all measures deliver measurable success.
We offer
A responsible and diverse role
Freedom and opportunities to shape your work within the dynamically growing FRS Group
30 days of vacation
A modern workplace in an international environment
A variety of additional benefits (e.g., free trips on our ferries, bike leasing, team events, etc.)
Your responsibilities
Responsibility for web tracking (Google Analytics, Google Tag Manager) and continuous development of tracking setups
Analysis of data, creation of reports, and derivation of actionable optimization measures
Further development and implementation of the group-wide SEO strategy, including performance analysis (e.g., SISTRIX)
Optimization of our websites in terms of performance, user experience, and visibility
Ensuring quality standards, web governance, as well as compliance with data protection and cookie regulations across the FRS Group
Close collaboration with internal teams and international entities to implement and maintain digital standards
Your profil
Professional experience in a digital environment (ideally 3+ years) with a focus on SEO, web analytics, and website management
Completed degree or vocational training, e.g. in online marketing, media informatics, business informatics, or as a digitalization management specialist
Strong knowledge of CMS (ideally TYPO3), Google Analytics, Google Tag Manager, and SEO tools such as SISTRIX
Solid understanding of technical SEO, web architectures, and basic knowledge of HTML, CSS, and JavaScript
Strong analytical skills and the ability to translate data into actionable insights
Structured, self-reliant, and solution-oriented working style
Interest in new developments, particularly in AI-driven search
