Martin Elsen

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Name	category	Purpose	Expires	Legal Basis
FRS	Strictly necessary	The FRS cookie is designed to hide the cookie bar after it has been verified	1 day to 30 days	Art. 6 (1) f) GDPR

Name	category	Purpose	Expires	Legal Basis
strictly_necessary	Strictly necessary	Tools from the strictly necessary category are loaded.	Seven to 30 days.	Art. 6 (1) f) GDPR

Name

category

Purpose

Expires

Legal Basis

performance

Strictly necessary

By agreeing, tools are loaded from the performance category.

Seven to 30 days.

Art. 6 (1) f) GDPR

Name	category	Purpose	Expires	Legal Basis
functionality	Strictly necessary	By agreeing, tools are loaded from the category functionality.	Seven to 30 days.	Art. 6 (1) f) GDPR

Name	category	Purpose	Expires	Legal Basis
targeting	Strictly necessary	By agreeing, tools are loaded from the category targeting.	Seven to 30 days.	Art. 6 (1) f) GDPR

Name	Category	Purpose	Expires	Legal Basis
__cfduid	Strictly necessary	It protects and accelerates any website online.	One year	Art. 6 (1) a) GDPR

Category	Purpose	Expires	Legal Basis
Strictly necessary	A free service from Google that helps protect our Sites from spam and abuse by keeping automated software out of the Sites. The Cookie uses a unique identifier for telling humans and computers apart.	Default setting is set to expire after 2 minutes but can be extended.	Art. 6 (1) a) GDPR

Name	Category	Purpose	Expires	Legal Basis
		Google Analytics is a web analytics service provided by Google, Inc. (“Google”), to help us see how our website is used. In doing so information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. The data collected by Google Analytics is used to analyse how frequently the same people revisit our Sites, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you.	The longest lasting cookie expires 2 years after your last visit to the website. Others are deleted 6 months, 30 minutes and the moment you close your browser	Art. 6 (1) a) GDPR
_ga	Performance	Used to distinguish users.	2 years	Art. 6 (1) a) GDPR
_gid	Performance	Used to distinguish users.	24 hours	Art. 6 (1) a) GDPR
_gat	Performance	Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.	1 minute	Art. 6 (1) a) GDPR
AMP_TOKEN	Performance	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.	30 seconds to 1 year	Art. 6 (1) a) GDPR
_gac_<property-id>	Performance	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.	90 days	Art. 6 (1) a) GDPR

Category	Purpose	Expires	Legal Basis
Performance	It manages JavaScript and HTML tags for tracking and analytics on our Sites and helps make tag management simple, easy and reliable by allowing us to deploy website tags all in one place. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances.	Expiry varies ranging from one day to two years depending on the Cookie.	Art. 6 (1) a) GDPR

Category

Purpose

Expires

Legal Basis

Functionality

This website uses the Youtube embedding function to display and play videos from Youtube. We use the extended data protection mode, which, according to provider specifications, only starts storing user information when the video is played. At the moment the playback of the embedded video starts, Youtube uses cookies to collect information about user behavior. According to information from YouTube, these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices.

Independent of a playback of the embedded videos, a connection to the Google network "DoubleClick" is established each time this website is accessed, which can trigger further data processing procedures without our influence.

Further information on data protection at YouTube can be found in the provider's data protection declaration at: www.google.de/intl/de/policies/privacy/

1 year

Art. 6 (1) a) GDPR

Category	Purpose	Expires	Legal Basis
Functionality	is an online map service of the US company Google LLC. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services within Europe. Google Maps is used to better show the user locations and to adapt our service to the needs of the user. Google Maps transfers user data to Google when used. This data is also stored on Google's servers. The data includes, among other things, search terms entered, the user's IP address and also the latitude and longitude coordinates and, if applicable, the start address entered (when using the route planner function). The data is stored on the website of Google Maps.	1 year	Art. 6 (1) a) GDPR

Name	category	Purpose	Expires	Legal Basis
utm_parameters	Targeting	The cookie stores the UTM parameters and passes them on to the booking website.	30 days	Art. 6 (1) f) GDPR

We use the online advertising program "Google Ads" from Google LLC on our website. (1600 Amphi-theatre Parkway, Mountain View, CA 94043, USA; "Google"). In this context we use the applications offered by Google Ads, namely [insert here what is used, e.g. conversion tracking and/or lead forms]. For the European Economic Area and Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller.

In conversion tracking, your data is processed in such a way that when you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked on the sites of ads customers. The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users. If you do not wish to participate in the tracking process, you may refuse the use of cookies by changing your browser setting to decline cookies. You can also disable cookies for Conversion tracking by setting your browser to block cookies from the "googleadservices.com" domain. For more information about Google's privacy policy, please visit https://policies.google.com/?hl=en. Users may also opt-out of all or part of Google ads at www.google.com/settings/ads. 

Google Lead Forms is an application of Google Ads that enables us to display ads in the search results of the Google search engine. The user is requested to enter his data. The entered data is forwarded to us by Google.

Your data may be transferred to the USA. Google has committed itself according to the "SCC" (standard contract clauses) to comply with the European data protection guidelines. The data processing, in particular the setting of cookies, is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time without affecting the legality of the processing that has been carried out on the basis of your consent until revocation. You can find further information and the Google data protection declaration at: https://policies.google.com/privacy?gl=de&hl=en

Name

Various DoubleClick cookies are set to display the online behaviour of our users.	Targeting	These cookies are placed by a third party (DoubleClick.net) and used for remarketing, reporting and the optimization of online advertising, including the selection of relevant advertisements.	14 days	Art. 6 (1) a) GDPR
IDE	Targeting	Contains a randomly generated User-ID. Google can use this ID to recognize the user across different websites and display personalized advertising.	1 Year	Art. 6 (1) a) GDPR

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